What Is "Natural" Food?
If you were given a choice between buying “natural” food and food that isn’t labeled as such (unnatural food?), what would you go with? Almost sounds like a no-brainer, right? And it’s no surprise. Over time, “natural” has become synonymous with health, purity, and wholesomeness. Sales of all-natural foods have grown at a healthy rate over the last decade in the U.S. and worldwide. Almost every food and beverage manufacturer tends to find a way to incorporate “natural” into their labeling. However, have you given thought to whether it really is natural? More to the point, how would you define natural food?